Image Optimization is Important
SEO Technique
The growing competition and the terrific
dependency on search engines, has made seo indispensable. The numbers of
websites are increasing every minute and people relying on search engines
Google, Yahoo, Bing etc for search results for their particular query. Growing
e-commerce and online marketing has made SEO bit difficult. Image and Infographic optimization
is one of the important aspects of SEO skills. There is a technique for image
sharing, which makes images useful in search results amazingly. Sharing of pictures on social media platforms gives more exposure and viral effect.
Search engines do not crawl over
images, in other words, images goes unnoticeable. Then how can images help in
search results. The simple answer is while using images or pictures use Alt
Tag. The Alternate Attribute helps in Google ‘crawl’ the picture, that’s why
when we mouse over pictures we often, see a ‘title tag’. This title tag is very
useful in giving detail to user about image and also helps when images loads
very slowly due to some problem, the image Alt Tag shows what the picture is
about.
Use keyword reach description for
adding title tag for better comprehension, use relevant and catchy images which
gives a depiction of your content, product or services. Image sharing fosters in
inbound link as you can embed anchor text and add link to your website very
conveniently.
While sharing image, make sure
you don’t violate copyright rules, as it will bring big trouble. Use images of
your own or fetch from free images online.
You can share images on your web
pages, social media platform and even on other places which gives option for
image sharing along with video sharing. You have to upload pictures with right
medium and add good caption with keyword. You can give brief description of the
image, as this will simultaneously make your content readable, impressing and
search engine friendly. Do every aspect of SEO keeping in mind user. Never
ignore user, images are meant for user and title tag are worthy for search
engines as well as end users.
Share images and you will get
many benefits like you can decrease number of keywords in content, images holds
attention, thus bounce rate also decreases, your website will get back links
and it makes the content beautiful and appealing besides search engine friendly. You can use images for blog too, this helps in getting deep links with your concern website quiet easily.
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